The Challenge
Falmec initially asked for a multi-screen filter inspired by a competitor, but research revealed a broader problem. Choosing the right hood or integrated hob required users to navigate a complex range of technologies, installation types, configurations, and models. The existing website offered product filters and detailed content, but users still needed considerable research to understand which solution matched their needs. The challenge was to simplify that complexity without removing the information users might need later.
The Solution
I reframed the request as a three-step Product Finder that guides users through product type, installation, and technology before presenting a tailored shortlist. Plain-language explanations surface only the information needed at each step, while a persistent stepper shows progress and summarizes previous choices. The experience was refined with the client, aligned with technical constraints, validated through QA, and launched to production. Featured on the homepage and supported by a dedicated SEO-optimized landing page, it also created clearer entry points into Falmec’s products and technologies.
The Process
Finding the problem behind the brief
Guiding without overloading
Taking the Product Finder live
The right solution wasn’t a better filter, but a clearer path to the right product.
Wrapping up
This project reinforced that the best response to a client request is not always the feature they initially ask for. By looking beyond the filter and focusing on how people make a complex product decision, I learned to balance progressive disclosure, technical constraints, and business goals within a simpler guided experience. It also strengthened my approach to cross-functional design: involve development early, test what adds real value, and remove anything that slows users down.
Credits
